New Yahoo Logo - whimsical, yet sophisticated... Modern and fresh !
Marissa Mayer the new CEO yahoo changed
the 18 years old Yahoo logo to make it look whimsical, yet sophisticated.
Modern and fresh, with a nod of history with a human touch and personal.
She gave a human
touch in the logo y making all the lines and forms to have at least a slight curve.
Put letters that had
thicker and thinner strokes - conveying the subjective and editorial nature of their
job.
She preserved the Yahoo
yodel and played something with the OO’s.
To make it more
readable on small screens she opted for uppercase.
At last, just to add a bit of whimsy, she tilted the exclamation point by 9 degrees.
Congratulation … Marissa Mayer
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